A while back, I wrote about Intercontinental Hotel Group’s massive UDRP filing for 1,529 domain names that they believe infringed on some of their hotel brands. They ended up winning a large majority of the domain names in this filing, and the few domain names that I checked smartly forward to the proper IHG website (see staybridge-suites-reno.com and hotel-indigo-london-paddington.com as examples).

I was doing some domain intelligence today, and I came across something that was very surprising to me. Intercontinental Hotels Group owns at least a couple of fantastic generic domain names such as NashvilleHotels.com and SanAntonioHotels.com, yet they aren’t forwarding them to any of their own websites. Instead, they are parking them.

Sure, they are making money when a visitor clicks on one of their competitor’s links, but they are losing potential customers. According to the IHG website, there are 32 hotels within 30 miles from San Antonio and 18 hotels within 30 miles from Nashville. With all of these hotels, you’d think they would at least try to drive dollars instead of earning pennies (and even paying for their own traffic since Holiday Inn is a PPC advertiser and a IHG hotel).

I don’t understand why the company would park these names instead of forwarding them to the IHG main reservation website. It doesn’t seem to make sense that they would meticulously forward the UDRP-won names to the proper place, yet they haven’t done anything with these two great generic domain names.

PS, if someone from IHG reads this, I would love to buy these domain names. You know how to contact me.

Just a quick  evening post to let you know where I am at with the development of Bahamas.co and the steps I’ve taken so far. I want to show you how development doesn’t have to be time consuming.

1) Posted a coming soon page on Bahamas.co and submitted it to Google Webmaster Tools. It’s nothing fancy, but I figured that I might as well put up a placeholder for now. As you can see, it’s already been indexed in Google.

2) Held a logo design contest on 99Designs.  I invited some designers I thought did quality work, and others participated as well. Hey – why don’t you take a minute and vote for your favorite logo?

3) Found a few templates I like on ThemeForest.net, which will be modified and customized to my liking. I don’t have much time to get the site live, so the custom option is going to have to wait. I plan to have a travel search function eventually, but for now a template is going to have to suffice.

4) Did some research to see what people are looking to find when looking for information about the Bahamas and wrote down a list of article topics. There are roughly 40 article topics in total.

5) I posted a job listing on eLance asking for writers to create a proposal for the aforementioned articles, which will need to be sent to me within 2 weeks. All articles need to be custom written and come from at least 2+ sources (with citations in the event there’s ever an issue). I then selected the most cost effective proposal.

One I have the articles written for me, the logo chosen, and the template modified, I will begin the time consuming process of loading the articles onto the site. I will then build a XML sitemap, submit it to Yahoo and Bing, and hopefully start gaining some traction.

At the beginning of 2010, I promised myself there wouldn’t be any additional development projects this year. Having the opportunity to build and own Bahamas.co was too good to pass up, and it is going to launch in a couple of weeks.

I received an email from Rick Schwartz this morning with the subject, “BIG News from T.R.A.F.F.I.C.” and I immediately read the email.  Rick and Howard are expecting a big show in Florida in October (I am not surprised about this), and they are already discussing the format of TRAFFIC in 2011.

According to Rick’s email.

“In 2011, T.R.A.F.F.I.C. is strongly considering the possibility of having a “Non Sponsored” event. That means NO SPONSORS! Domainers only. The purpose is to keep the advertising and commercial part out and the ideas in.”

First off, I dig the idea of the more relaxed conference. I’ve hosted a few get togethers in New York, and because the crowd is made up of from anywhere between 15-35 people, it’s very relaxed and cordial. We haven’t had many sponsors for the events and that is usually intentional.

I think there will be a few big issues with doing a non sponsored event and I hope it doesn’t happen.

Most companies will still send representatives to meet with clients who attend the show. Right there, the idea of a non-commercial event is kind of thrown out the window. Even if Rick and Howard would try to limit the event to domainers and exclude larger companies, that would prove to be a difficult challenge in and of itself since many domain investors have become providers of some sort.

If sponsors are let in without booths and/or event sponsorships, it’s still going to be commercial, except sponsorship revenue won’t be there. This brings me to my next point. TRAFFIC is already known as the most expensive domain conference. The current rate for South Beach is $1,295, which is double what DomainFest costs (Howard corrected this in the comments). Without sponsors to defray some of the costs, I can only imagine the price increasing. Nearly every company is either facing cutbacks or not spending more, and a price increase or a smaller conference would probably keep attendance very low, which in turn would dissuade fence sitters from attending.

One of the reasons I think DomainFest has been so successful is that domain investors want to meet with their account representatives face to face at least once a year. Oversee has very long tentacles when it comes to the domain space, and they have thousands of clients in their lines of business. Having a personal relationship with certain account representatives is very important in a business like this, and attending DomainFest is that opportunity to meet with account reps in addition to other domain investors. Without the commercial sponsorships, it’s one less reason to attend.

I realize that many people who have been in this business for a while remember DeanFest (the first real conference), and most would relish the opportunity to relive that experience. Unfortunately, this business has grown so much over the years that reclaiming the old days is as likely as going to a college reunion hoping to relive the college experience of staying out drinking until 4am. Unless you happen to be Gregg McNair, you probably won’t be doing that and will wake up the next morning with a massive hangover.

Times have changed. Domain investing has become a larger industry in and of itself. New people have entered the space, and it’s not as collegial as it once was. The growth of domain investing has made a lot of people very wealthy, and there are plenty of negatives that come along with this. I don’t think having an unsponsored TRAFFIC event will draw a big crowd, and I think it could hurt the TRAFFIC brand.

I haven’t heard anything from or about Internet REIT in a while, but I received an email this afternoon from Lisa Box who is Vice President of Sales for iREIT. Lisa wrote to let me know about the launch of DomainMarketplace.com, a website that has iREIT-owned domain names for sale:

I hope this email finds you well.  I wanted to let you know we have recently launched www.domainmarketplace.com! Here you can search the iREIT inventory and buy directly from the site.  We are still testing…”

If you don’t know about Internet REIT, you can learn more about the company on its LinkedIn page. They received funding from Maveron, were a big buyer of domain names a couple of years ago (I see several names I previously owned in this new website), ran into trademark issues, and their domain names receive millions of visitors each month.

DomainMarketplace.com has domain names priced from as low as the $50 range all the way up to 7 figures for OfficeSupply.com and Netster.com. It looks like they would also consider offers on their domain names as well.

I don’t get it. I was reading another article on TechCrunch yesterday about a startup company whose brand name is different than the domain name that is being used by the company. I understand that many “cool” domain names aren’t available in the .com, but in my opinion, the company should use another domain name that matches their brand, even if that means coming up with a unique name.

Take the payment company known as Square for example. Square.com has been registered for many years, so they had to use SquareUp.com.  Why not just brand themselves as Square Up instead of causing consumer confusion. Should the company grow extensively, they can afford to spend the money to buy Square.com and then rebrand as Square. This way, there’s no confusion and they’ll control both domain names. Sure, customers who go to Square.com will realize they’re in the wrong place, but why would any company want to take a chance that they would lose a customer.

Yesterday I read about a startup called Lookout, and I visited Lookout.com to check them out. As you can probably tell by the title of the article, they aren’t using Lookout.com, which was registered many years ago. Instead, they are using MyLookout.com, which isn’t a bad domain name. I would think they could match it up and use My Lookout as their brand.

Assuming 15-30% of a start-up’s traffic is type-in traffic, it doesn’t make sense to add confusion to the market while increasing the value of the other .com that is parked and will earn more ppc revenue. As a result of this, the domain owner would be less likely to negotiate to sell the domain name, fearing that the company would try to entrap them by negotiating. Further, there is little reason to sell a domain name whose traffic and revenue consistently grows.

Many people will argue that the domain name isn’t as important as the product or service being offered, and I agree wholeheartedly. However, I think it’s silly to be known as one name but have a different domain name. Square and Lookout are just two of many start-up examples.